Services

Public relations for doctors and medical professionals

In the ever-evolving world of medicine, doctors face a considerable challenge. With a market brimming with competitors (plus a lot of cowboys) and a discerning clientele, it's no surprise that many talented practitioners encounter difficulties in establishing their medical practice's distinct identity.

A specialised PR (like myself) uses skilled storytelling to enhance your presence and improve your recognition in the UK media landscape, tailoring the narrative to align with your practice's overall objectives. Over time, working with an experienced PR can generate valuable connections with influential figures within the media. There are several ways to do this, but some of the ways I do it includes:

  1. Securing media exposure by arranging quote opportunities/appearances in print and digital platforms where your medical expertise can bring insight, clarity, or authority to topics related to your specialty.

  2. Creating press releases tied to your private practice, subspecialty, or noteworthy events.

  3. Managing your reputation effectively.

This media coverage serves as a platform to educate the public, establish your credibility as a reliable expert and personal brand, circulate crucial health-related news, as well as initiating discussions on health topics of public interest. By executing a well thought out and intelligent PR campaign, you can establish name recognition within your target audience and solidify your status as a prominent medical authority.

Common misconceptions about hiring a PR for doctors includes the assumption that you must already be fairly well-known in your field, or be located in London. In reality, what holds the most importance is your personality, as well as your ability to connect and engage with both your audience and the media.

If you have both of these things, all you need is a skilled PR specialist who can open the right doors for you.

SEO-PR

With digital showing no signs of slowing, it’s imperative that your marketing strategy incorporates an element of SEO-PR. SEO-PR is still about creating interesting, news-worthy campaigns that are then pitched to journalists to secure coverage, much like PRs would normally do. The key difference is links - big, juicy referral links back to your website or key retailer. Google ranks every single website with something known as domain authority. The higher the domain authority, the more influential the website. It’s key to get your brand on these high-ranking websites (with a backlink) as this will have a dramatic effect on SEO rankings - making your brand easier to discover by potential customers. 

PRINT PR

Some argue that print is dead, but I couldn’t disagree more. Any communications strategy I put together for my clients will include an element of print. There’s no doubt that print circulations have declined, but a lot of titles still have a very healthy reach and are brands within themselves. And that brand alignment is HUGE. “As featured in” gives credibility, kudos and so much more. Whether that’s to your customers, your peers or your investors.

TALENT MANAGEMENT & COMMERCIAL PARTNERSHIP BROKERING

Matching experts up to the right brand partnerships has become a speciality of mine. Having been on the brand side, I know what brands are looking for out of potential partners for commercial opportunities. If you’re an expert in the beauty/medical/aesthetic world and want someone to broker your commercial partnerships with brands (and make sure you’re getting a good deal) I can certainly help. Brands I’ve worked with to date include Head & Shoulders, Olay, Lancome, Alpha-H, Bioderma, Origins, Pai, Galderma, Medik8, Omorovicza and more.

The above services are all part of my monthly retainer packages. For more information, please get in touch.

The PR Power Hour

I completely understand that not everyone has the budget to have a monthly PR retainer so I have recently introduced the PR Power Hour to my services. This is a one hour consultancy session where I will answer any of your questions about PR and marketing and help you tackle any stumbling blocks. I’ll also provide you with a written summary of our conversation with some key actions to take forward.


Get in touch if you’d like to know more - rebecca@rlcomms.com