How to Get Featured in Top UK Media as a Medical Expert
How to Get Featured in Top UK Media as a Medical Expert
If you're a doctor, consultant, or surgeon in the UK, you likely already know the power of credibility. But in today's content-saturated world, clinical expertise alone isn’t always enough to set you apart, especially in the increasingly competitive market of private practice. Being featured in leading publications such as The Times, Vogue, or Tatler can elevate your professional profile, open doors to new opportunities, and build lasting trust with patients and peers alike.
But how do you get from the clinic to the headlines? Here's a step-by-step guide to positioning yourself as a go-to medical expert in the media.
1. Define Your Area of Expertise—and Stick to It
Top-tier journalists are looking for specialists, not generalists. Whether you're a plastic surgeon with a focus on body contouring, a dermatologist treating acne, or a consultant in women’s health, the key is to clearly articulate your niche.
Ask yourself:
What do I want to be known for?
What kinds of stories do I want to contribute to?
What insights can I offer that others can’t?
Being clear on this will help you align with the right stories and establish consistency in your media presence.
2. Craft a Compelling Media Bio
Before reaching out to any journalist or PR agency, ensure you have a polished media bio. This should be distinct from your clinical CV. It needs to highlight your expertise in accessible language, include your media experience (if any), and showcase any accolades, speaking engagements, or academic contributions.
Tip: Keep it concise (ideally under 300 words) and include a professional headshot.
3. Build Your Thought Leadership Platform
Journalists and editors will Google you. A strong online presence reassures them that you’re credible, reliable and media-savvy.
Some easy ways you can do this when first starting out include:
Publishing thought pieces or blog posts on your website
Engaging professionally on platforms like LinkedIn
Being active on Instagram
Your digital footprint is often your first impression for not just press, but patients too - it’s paramount to make it count.
4. Work with a PR Specialist Who Understands Medicine
Navigating the media landscape is a skill in itself. A good PR consultant - look for one who specialises in the medical field - will know exactly how to position you, craft angles that appeal to journalists, and pitch your insights in a way that aligns with editorial calendars and most importantly, to the right editors.
At Rebecca Lee Communications, we help doctors get featured in everything from glossy magazines to trusted broadsheets. Media coverage doesn’t happen by accident - it’s strategic, curated, and relationship-driven. By partnering with a PR consultant you get access to their little black book of contacts which they’ve often spent years, if not decades, creating.
5. Stay Ahead of the News Cycle
Relevance is everything. If you can comment on a hot topic - be it a new health trend, breakthrough research, or a celebrity health story - you’re far more likely to land coverage.If you’re working with a PR consultant, they will do this for you and come to you with any news stories where your expertise would be beneficial to the news agenda.
You can do this yourself by making a habit of:
Monitoring medical and lifestyle news
Keeping quotes or comments ready for fast turnaround
Offering journalists timely, evidence-based perspectives
Being quick off the mark could make you a journalist’s go-to source.
6. Be Camera- and Media-Ready
Getting the opportunity is only half the battle - you also need to be able to sell yourself when the spotlight’s on you. Practice giving concise, jargon-free answers and learn how to communicate in soundbites without losing depth.
Media training can be an excellent investment to boost your confidence and polish your delivery. It’s something that we offer at Rebecca Lee Communications if this is something you’d like to invest in.
In today’s attention economy, doctors who can combine clinical authority with public visibility have a distinct edge. Whether you're aiming to educate the public, grow your practice, or build your brand, being featured in major UK media is one of the most powerful ways to do it.
Need help getting started? That’s exactly what we do at Rebecca Lee Communications. Let’s get your expertise the attention it deserves.